While covering Super Bowl LI, I noticed that BuzzFeed News reported during and after the game very visually, with many pictures to draw readers’ attention. It focused on more “click worthy content” such as “Here Are The 19 Most Incredible Photos Of Super Bowl LI,” which was simply just a list of 19 pictures. I think this was a smart tactic for BuzzFeed because people love to be able to scroll mindlessly, so being able to recap the game strictly in pictures is a great advantage to this post.
BuzzFeed News also published “Lady Gaga Made Us Proud To Be American At The Super Bowl Halftime Show.” The post consisted of large pictures with a bolded sentence introducing each one. Then, the end of the post included her full halftime performance. Again, I think this was a great strategy by BuzzFeed. In this situation, most people do not want to read an in-depth analysis on Lady Gaga’s performance, especially by BuzzFeed, so it played to its strengths and published an on-brand post that catered to it’s primary audience and gave them exactly what they wanted: Am easy and short recap, the full performance and visuals.
Additionally, BuzzFeed News was very active on social media during the Super Bowl. Not only did its Twitter account give live updates throughout the game, but it also posted pictures and gifs. The pictures and gifs definitely gave the site a greater presence on Twitter during the game because the posts were eye-catching.